allnex automates order-to-cash across 3 GBS globally, achieving 70% touchless orders

Who is allnex?

allnex is a leading manufacturer of coating resins that protect products from damage: from a can of soda to automotive and industrial applications. allnex employs more than 4000 people, has 33 manufacturing facilities and 23 R&D centers globally, and serves customers in more than 100 countries.

Global manufacturing causes order processing bottlenecks

allnex operates 3 GBS facilities in three key regions: Americas, EMEA, and APAC, processing 180,000 orders annually.

This global environment means:

• A high number of customers, each using unique purchase order templates and formats
• Multiple languages, currencies, and date formats

Before implementing an intelligent document processing solution, customer service teams had to work with an unreliable OCR solution, which meant every order had to be touched, leading to repetitive tasks and errors.

O2C transformation journey starts

In 2023, the Office of the CIO led by Jilles Eissen decided to modernize and automate allnex’s global order-to-cash operations, with several goals in mind:

• Free up their customer service team’s time
• Reduce the number of errors when processing documents
• Increase customer satisfaction

“Humans are not meant to sit and type data into systems for hours every day. Instead, our customer service teams can serve our customers better.”

Jilles Eissen, Global IT & Digital Director.

Rapid implementation and global expansion

After formalizing all requirements, implementation started in May 2023. allnex and Rossum teams then executed an ambitious implementation schedule:

1. August 2023: the first go live, covering EMEA and Americas.
2. December 2023: 77% automation in Americas with 55% of POs going through Rossum.
3. December 2024: 80% automation in Americas and EMEA with 72% of orders going through Rossum.
4. January 2025: Go live in APAC, processing orders in non-Latin languages.

The key solution capabilities that enable the high automation rates for orders in allnex are:

• Data ingestion from email attachments
• Data transformation and validation
• Data transfer to their SAP system

“Rossum was more than a vendor for us. They were genuinely invested in our success, and what they committed to, they delivered.”
Anna Oseverova-Alenovica, O2C Global Business Process Owner

By the end of 2025, the global implementation achieved 70% automation and 98% data extraction accuracy.

“Our customer service team is equally excited with Rossum. They enjoy how Rossum user interface simplifies their workflow, and now their manual, repetitive tasks are fully automated.”

Artjoms Rozentals, Data Engineer

The future: more automation and more customers to onboard

aallnex is actively expanding their use of Rossum as part of their global digitalization strategy, with several key initiatives underway and planned for the near future: expanding the number of onboarded customers and further fine-tuning Rossum’s AI model Aurora for higher automation.