Building a Brand on Credibility
“Don’t believe the hype” as the song goes from Public Enemy. Too many times we find our expectations falling short. A disconnect plays out between what is being promised and what is actually delivered.
This is especially true in the tech sector, which is often being driven by an insatiable quest to find the next big thing. Unfortunately, hype, exaggerations, and even outright misinformation is rife within our industry.
An easy way to cut through this noise is to go to the source—customers. For me, and all those working at Rossum, building a credible corporate brand all starts with a “happy” customer experience. That’s why websites such as G2 and Gartner Peer Insights are so important. They provide a more objective perspective told through written customer reviews.
For the past two years, Rossum has worked diligently to be acknowledged as the market “Momentum Leader” for optical character recognition (OCR) software. The company is a leading intelligent document processing (IDP) provider, which is the next big step in OCR technology. Last month, not surprisingly, we were recognized once again as the market “Momentum Leader.”
Rossum has now been given this designation for the last four consecutive quarters (Spring, Summer, Fall and Winter) and the momentum keeps building. Here’s just a sample of what our customers had to say.
“The solution itself has been easy to learn and keeps impressing on functionality. Rossum is developing very fast and is making the hard stuff easy.”Rasmus G, Finance Process Specialist
“Rossum is open to innovation. They work proactively with an emphasis on customer satisfaction. The Rossum cloud solution is modern with advanced technology and at the same time easy to use.”Tomáš K, IT Specialist
“The rate at which Rossum’s team adds new features is honestly quite impressive. Sometimes it almost feels like they’re adding useful features faster than we can even keep up with. I’ve written many different software integrations and I can honestly say that Rossum has been the easiest to work with.”Nigel A, Software Developer
Out of the dozens of reviews posted, Rossum averages 4.5 out of 5 stars, which helps set us apart from the competition. In addition, G2 chooses Momentum Leaders based on customer satisfaction and acceleration in user adoption – calculated using G2’s proprietary algorithms. G2’s assessments are influenced by user reviews and trending popularity across small, medium, and large-scale enterprises, as well as gains in social media and web mentions.
The old saying of never letting reality stand in the way of telling a good story, doesn’t apply here. Rossum has always advocated a no-BS approach to product marketing, and we let our customers do the talking. Buzz words and terms like “digital transformation”, “artificial intelligence” and “automation” need to be put into proper context—that of the customer experience.
For Rossum, our obsession isn’t about delivering technology for its own sake. We are here to deliver value and strive to be the gold standard for any IDP platform.
To date, Rossum can claim 45,000 hours saved per-month based on removing manual work from document processing for our customers. And this number will only increase over time. It should also provide peace of mind to anyone doing business with Rossum, since it highlights an ROI that’s hard to beat.
If you have any questions or wish to share feedback, please don’t hesitate to reach out to me directly at firstname.lastname@example.org.