Deliveroo reimagines S2P across 11 countries achieving 23x efficiency gain in invoice processing

Who is Deliveroo?

Deliveroo is a technology-first food delivery platform that has revolutionized how people access food and groceries. With 4,000 employees worldwide and 150,000 riders delivering orders from 200,000 shops and restaurants, Deliveroo operates across 9 markets globally.

Deliveroo has diversified beyond restaurant delivery (Core) into multiple business lines, including Editions (shared kitchens), Retail partnerships, and HOP (groceries delivery).

What was the challenge?

Deliveroo faced significant operational bottlenecks within their Source-to-Pay process that hindered their ability to scale:

• Huge invoices: The groceries division (HOP) generated massive invoices with 100+ pages and 1,000+ line items. These invoices required extensive manual review, with individual HOP invoices taking up to 15 minutes to process manually.
• Poor OCR performance: The existing OCR technology failed to handle the complexity of their invoice processing needs. HOP invoices had 0% touchless processing, requiring each invoice to be manually handled an average of 7 times during processing
• Existing S2P solution: The custom-built Procurement Hub solution featured non-integrated modules where sourcing, contracting, and purchasing functions operated in complete isolation, creating duplication of effort and inconsistent processes across the organization.

Business objective

Procurement and Finance departments recognized that consistency and efficiency were critical for their business success, and their existing systems failed to deliver on these fundamental requirements.

Their vision centered around building a world-class Source-to-Pay process with best-in-class technology, with the following goals:

• Integrated modules working together: Sourcing, Contracting, Purchasing, and OCR.
• Automation: reach 70% touchless processing for the HOP invoices.
• Robust financial controls: Implementing proper governance and oversight across procurement processes.
• Process compliance: Limiting opportunities to circumvent established procedures.
• Resource optimization: Redirecting team efforts from manual tasks to value-added activities.

The Solution: End-to-end S2P transformation with Coupa and Rossum

Deliveroo selected Rossum and Coupa as their best-in-class solution combination. The implementation followed a phased approach across multiple countries and business units, creating a fully integrated Source-to-Pay ecosystem.

Rossum receives the invoices through a central email, classifies and routes them, extracts additional information and transforms the data, matches invoices against POs, checks for duplicates, and finally posts the invoice in Coupa.

Rossum automation for HOP invoices began in August 2024, followed by extensive integration testing through the end of 2024. The final “big bang” switch to Coupa and Rossum occurred in April 2025, bringing all 11 countries online.

Results after 6 weeks of go-live

The transformation delivered results across all key objectives:

• Invoice processing automation: Invoice processing efficiency increased by 23x, with individual transactions jumping from 2 to 45 per hour per user. HOP invoice processing time dropped from 15 minutes to 45 seconds, with an average automation of 35% and 97.6% data extraction accuracy.
• Operational excellence: because of Coupa’s great user experience across Sourcing, Contracting, and Purchasing modules, processes are followed, resulting in better governance, visibility, and reporting.
• User adoption: The implementation received overwhelmingly positive feedback across the organization, with over 500 daily users logging into Coupa.

“We have rebuilt procurement from scratch at Deliveroo, creating a new governed and efficient S2P process. While Coupa acts as the backbone for that process, Rossum delivers massive efficiency gains to our AP teams by automating invoice data capture for our complex invoices and delivering accurate, validated data back to Coupa.”

Rob Turner, Chief Procurement Officer, Deliveroo

The Future

Deliveroo continues to optimize their automated invoice processing capabilities with ambitious targets for continued improvement. The team is focused on increasing its HOP invoice automation rate from 35% to 70% within the year.