Rossum Partners with Icono-Labs to Deliver End-to-End Procure-to-Pay Automation for Coupa and NetSuite Users

November 13, 2025 – Rossum, a leader in intelligent document processing, today announced a strategic partnership with Icono-Labs, a specialized technology consulting firm founded and staffed by former enterprise software practitioners.

This partnership combines Rossum’s AI-powered document automation platform with Icono-Labs’ deep, practitioner-led expertise in Coupa and NetSuite. The collaboration is designed to deliver fully integrated and optimized Procure-to-Pay (P2P) workflows, moving beyond simple data integration to offer a strategic approach to touchless invoice processing and complete back-office automation.

Icono-Labs helps Finance and Operations teams scale by delivering modern, end-to-end P2P solutions. The firm is composed of industry leaders with direct experience in financial services, healthcare, and manufacturing, who understand the practical challenges of procurement and accounts payable, not just the technical ones.

As a certified Coupa partner and with deep NetSuite capabilities, Rossum’s IDP solution leverages advanced AI to automate transactional documents such as invoices, purchase orders, and packing slips. Rossum provides the core technology engine for 450+ global businesses, delivering market-leading accuracy and high automation rates to optimize digital processes.

The partnership between Rossum and Icono-Labs bridges the critical gap between powerful AI technology and complex enterprise workflows. Many companies invest in P2P platforms like Coupa and NetSuite but still struggle with the manual intervention required to process non-standard invoices and manage exceptions.

Together, Rossum and Icono-Labs solve this challenge by providing:

• True end-to-end P2P process optimization: Icono-Labs will leverage its deep domain expertise to redesign and implement complete P2P workflows (e.g., 3-way PO matching, approvals, and exceptions handling) within Coupa and NetSuite, using Rossum as the central automation engine.
• Strategic, practitioner-led advisory: Customers gain access to a team that has managed and scaled finance and procurement departments. Icono-Labs provides strategic guidance on change management and best practices to ensure the AI automation aligns with core business goals, maximizing ROI.
• Accelerated time-to-value: The combination of Rossum’s certified integrations and Icono-Labs’ proven implementation playbooks means customers can achieve high rates of touchless processing, freeing finance teams from repetitive data entry.

“Our partnership with Rossum is a natural fit. We both believe that the future of scaling businesses through technology lies in equipping team members with smarter tools, not more complexity,” said Emmie McCaffery, Managing Partner at Icono-Labs.

“Icono-Labs’ team speaks the language of the CFO and the Head of AP. They understand that our AI is the engine, but their expertise is the key that unlocks its full value within a complex ecosystem like Coupa or NetSuite,” said Gabrielle Martin, Partner Manager at Rossum.

About Rossum
Rossum leads the charge in intelligent document processing. Delivering an advanced transactional document automation platform to 450+ enterprise businesses across the globe looking to tame document chaos. Focused on driving unmatched productivity and accuracy, Rossum’s AI-first, cloud-native approach transforms business workflows end to end, addressing risks, enhancing business relationships, and unlocking real-time strategic insights from transactional data. The platform’s adaptive design seamlessly integrates human expertise and technology, offering enterprises a tailored solution for optimal return on automation. Explore the possibilities at rossum.ai.